Friday, January 19, 2018

OCCUPANCY CLASSIFICATION

The provisions of this chapter shall control the classification of all buildings and structures as to use and occupancy.

Structures or portions of structures shall be classified with respect to occupancy in one or more of the groups listed in this section. A room or space that is intended to be occupied at different times for different purposes shall comply with all of the requirements that are applicable to each of the purposes for which the room or space will be occupied. Structures with multiple occupancies or uses shall comply with Section 508. Where a structure is proposed for a purpose that is not specifically provided for in this code, such structure shall be classified in the group that the occupancy most nearly resembles, according to the fire safety and relative hazard involved. 

1. Assembly (see Section 303): Groups A-1, A-2, A-3, A-4 and A-5. 

2. Business (see Section 304): Group B. 

3. Educational (see Section 305): Group E. 

4. Factory and Industrial (see Section 306): Groups F-1 and F-2. 

5. High Hazard (see Section 307): Groups H-1, H-2, H-3, H-4 and H-5. 

6. Institutional (see Section 308): Groups I-1, I-2, I-3 and I-4. 

7. Mercantile (see Section 309): Group M. 

8. Residential (see Section 310): Groups R-1, R-2, R-3 and R-4. 

9. Storage (see Section 311): Groups S-1 and S-2. 

10. Utility and Miscellaneous (see Section 312): Group U.

Saturday, January 13, 2018

CLASSIFIED ADS

   
MARKETING

10 Tips for Unleashing the Power of Classified Ads

Note: This article was excerpted from Direct Response Advertising Made Easy, which is available from EntrepreneurPress.com.
An eager real estate agent wanted to use classifieds to generate leads for a home she had to sell. But to her surprise, her boss looked at her with a cold stare and said, "Honey, the people we want don't read classifieds."
Unfortunately, there are a number of myths associated with classifieds. And not surprisingly these views are often held by people who have lost money on classifieds or they simply have not done their homework. The scenario, in a sense, is like the classic story about the fox and the grapes. When the fox failed to get the grapes, he dismissed them as being no good anyway.
Although people can be mistaken about the value of classifieds, this is not to suggest that classifieds are without limitations. The truth is, because of the size of the ad, it does carry a number of built-in limitations, so to speak. For instance: It does not allow for photos; it is not suitable for detailed copy; it is surrounded by a mass of other ads; it doesn't provide space for demonstrating the benefits of a product; it doesn't allow space for testimonials, etc.

Tuesday, January 9, 2018

ADVERSITING

Simplifying Newspaper Classified Advertising
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Sunday, January 7, 2018

BUSINESS CLASSIFIED

What It Is: Small, line ads in newspapers, magazines or any print or online publication
Appropriate For: Businesses looking for a low-budget advertising option. It's especially effective for selling small-ticket items, hiring employees, increasing phone-in queries or driving visitors to websites.
Typical Cost: $5 to $100 per line, depending on the publication, geographic areas, time of year, number of ads you buy, and whether you sign a contract or purchase ads on a week-to-week basis. Rates vary greatly, so contact each publication for actual costs. Be sure to specify that you want business rates (and unfortunately, those classifieds cost more than ads placed by individuals for non-business purposes).
How It Works: Classified ads certainly have their place in advertising--just look at the back pages of any newspaper or magazine to see how many businesses use them. The classifieds section is the only section of a publication--with the exception of crossword puzzles--that people read with active engagement, scouring them with a pen or pencil in hand and circling ads of interest.

Thursday, January 4, 2018

DIFFERENT CLASSIFIED